John B. Watson is considered the
creator of behaviorism because he formed a new, more efficient establishment of
the previous ideas associated with behaviorism. When he was 16, Watson attended
Furman University and graduated in five years with a Masters degree. After
graduating, he went on to the University of Chicago where his interest in
comparative psychology grew. In 1903 he earned his Ph.D after majoring in
psychology, neurology, and minoring in philosophy. Watson taught psychology at
Johns Hopkins University after spending a short period of time assisting and
teaching at the University of Chicago. At Johns Hopkins, Watson developed a
psychology lab where he conducted experiments on animal behavior. Watson’s
first famous article was published in 1913 in Psychological Review titled
“Psychology as a Behaviorist Views It”. The article described psychology as
being a science of human behavior that will be benefitted by being studied in a
lab. In 1914, he published Behavior: An
Introduction to Comparative Psychology where he discussed the importance of
animal subjects and how studying their reflexes might be useful. Watson’s most
famous experiment on Little Albert also caused him the most amount of trouble
when his affair with his student and assistant Rosalie Rayner was found out. Due
to this affair Watson was forced to leave Johns Hopkins. He eventually moved to
New York and became the vice president of J. Walter Thompson advertising
agency, while continuing to publish articles and books about psychology. One
year before his death, Watson received the gold medal from the American
Psychological Association.
John Watson was
not satisfied with the course of psychology’s success in 1913. For this reason
he decided that a new psychology should be developed that would finally permit
psychology to be accepted with the other sciences. This new psychology would be
the study of behavior, and called behaviorism. Watson decided that this new
psychology required a new methodology using observation without scientific
instruments. One of his most well known studies using a similar method was done
with classical conditioning. Here he was determining if emotions of humans can
be conditioned, more specifically, the emotion of fear. In 1919 Watson
conducted a study of a young boy in which he was able to condition the boy to
develop a new fear in rats, dogs, fur coats, and Santa Claus, as a result of
presenting a loud and intimidating noise as a rat was presented to him.
Although this study would now be seen as extremely unethical, because the
subject was never debriefed and continued to live with the fear, the results
were incredible, especially at the time. Throughout time it is clear that the
foundation of behaviorism were laid before Watson made his influence, but his
ability to bind the separate ideas together suggests that he deserves the title
of founder of behaviorism.
Pictured: The Elizabeth Tower
Timeline: 1919
Watson tried to condition emotion in humans through his experiment on Little
Albert
Weiland, C.
(n.d.). John Broadus Watson. Retrieved July 19, 2015, from http://faculty.frostburg.edu/mbradley/psyography/johnbroaduswatson.html
Benjamin, L. T. (2014). A brief history of modern
psychology (2nd ed.). Hoboken, NJ: Wiley
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